Volfsbane made its mark at AYC Mumbai, one of India’s biggest streetwear gatherings - a space where design, community, and culture collide.
Across two and half electric days, the Volfsbane pop-up stood out as a visual experience in motion.
With graffiti-splashed walls, convex mirrors and a lookbook installation that revealed the brand’s signature blend of structure and emotion, the space embodied everything Volfsbane stands for - instinct, tension, and technique.
The brand also used the platform to unveil its new logo, introducing a bolder visual identity that mirrors its design ethos fearless. With vintage undertones and a crafted aesthetic, the pop-up blurred the line between art installation and retail experience.
To make it even more interactive, Volfsbane turned shopping into play - mystery boxes, discount games, exclusive giveaways, VB stickers, and even custom chocolates. Every detail felt designed, not decorated.
The response was undeniable.
Influencers, creators, and fashion enthusiasts turned up to explore, try on pieces, and capture the Volfsbane mood. On the second day, fans and attendees returned wearing Volfsbane tees, showing up to show out, a moment that blurred the boundary between audience and brand.
Feedback poured in throughout the event, people loved the detailing of the outfits, the quality of the fabrics, and the aesthetic precision of the setup. With a massive footfall and high engagement, Volfsbane’s presence became one of the most talked-about experiences at AYC.
For Volfsbane, AYC wasn’t just about presence - it was about proving that craft can be bold, luxury can be street, and form can build community.